We’ve only begun tapping into the potential for using machine learning and artificial intelligence in SEO and marketing.
ChatGPT is capable of participating in discussions and answering questions in a manner that’s very close to a human.
It can write essays, fictional stories, poems, and even ad copy – which is enough to make professional writers like me a little worried.
It can be used to create content accurately enough that the New York City Department of Education has already banned its use amidst fears of cheating.
But more than content, ChatGPT is smart enough to be used to write meta descriptions or debug code. At the moment, using it for coding is a lengthy technical process, but it seems safe to assume that it will become much easier as the learning model grows larger.
It can also be used as a search assistant, providing answers to queries in clear and concise formats to save users from combing multiple web pages to find answers to their questions.
For example, if you’re looking for a recipe for beef wellington, rather than sorting through a dozen blog pages and scrolling past a longwinded story about how the blogger’s grandmother once prepared this dish for Winston Churchill, ChatGPT gives you a list of ingredients and preparation steps.
