App Store Optimization (ASO) refers to improving an app’s visibility and user appeal in the app stores and increasing app conversion rates to get more downloads. The most popular app stores are App Store for iOS apps and Google Play Store for Android apps.
In addition to ranking high in the app store search results, ASO also focuses on click-through rate (CTR). To optimize for high CTR, you must convince people to click on your app store listing once they find it. Typical CTR optimization includes your app name, app title, app icon, app screenshots, and app ratings.
In this in-depth and extensive guide, we share all the tips and tricks you need to know to succeed at app store optimization. If you are unfamiliar with ASO or are just getting started, you will find here all the information to start ranking your app higher in app stores.
What are the benefits of app store optimization?
Most important app store optimization benefits include visibility & exposure in the app stores, better discovery by high-quality and relevant users, increased organic app downloads, lower user acquisition costs and continuous growth, increased app revenue and conversion rates, and global audience reach.
App store optimization is necessary if you want to get your app in front of the right users. Many argue that optimizing your app is the most effective marketing strategy for mobile apps and games.
Source: appradar.com
